The role of the new media in raising awareness and protecting society

Abstract

The society is living massive shifts in the field of Media and Communication which led to significant changes in the methods of producing distributing and receiving information in recent  years. As a modern communication techniques and methods has appeared  and through them a new communication characteristics and tasks have spread the most important of them are the transformation from the mass communication with one  way and homogenized content to the interactive communication techniques with two  ways and the multiple Implications and then the term of the new media or digital media has appeared  for expressing these new phenomenon. This research seeks to detect new media attributes in terms of the evolution of the concept and functions under these rapid developments